Designing Brand Identity

Praise for previous editions of Designing Brand Identity:

„An inspiring and powerful toolkit.“ -The Marketer
„Alina Wheeler provides a practical structure for the brand building process.“ -Al Ries, coauthor, Positioning
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.„ -Marty Neumeier, author, The Brand Gap
“A valued reference book for all members of the branding team." -Communication Arts