Despite using the word „mojo“ in the subtitle and citing inspiration he received from 1960s counterculture icon Timothy Leary, this guide to better management isn't for hippies. Yes, Conley started the California boutique hotel chain Joie de Vivre Hospitality with the Phoenix Hotel, once a haven for faded rock stars. And yes, he quotes liberally from „rebel“ CEOs who surf. But Conley's book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers, gleaned from his own experience as well as other business books. At the center of this confessional how-to is psychologist Abraham Maslow's hierarchy of needs, a pyramid that ranks human needs from base to self-actualizing. Used as the basis for employee, customer and stakeholder satisfaction, Conley contends, it can transform a business and its people. Though Stephen Covey and Peter Drucker have looked to Maslow before, Conley describes how using the pyramid saved his company from bankruptcy when the dot-com bubble burst. Conley is most successful when he expresses his ideas in numbered lists rather than the wordy passages that slow down the beginning. On the whole, though, his advice is inspiring and accessible. (Sept.) (Publishers Weekly, July 23, 2007)"Chip Conley gives a brilliant analysis of the absolute necessityof Maslow's hierarchical paradigm in unleashing the talent andcommitment of customers, employees, owners--in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what heteaches--most successfully!„
--Stephen R. Covey, author, The 7 Habits of HighlyEffective People and The 8th Habit: From Effectiveness toGreatness
“Chip Conley presents a creative and thought-provoking newapproach to running a business. He brilliantly applies AbrahamMaslow's theories to management and provides insightfulprescriptions that will help you gain peak performance in yourcompany. Conley's depth and candor make this book a must-read foreveryone who wants to improve their organization.„
--Bill George, former CEO, Medtronic and author, AuthenticLeadership and True North
“One of the best business books I've read. A unique combinationof organized intelligence and creative insight. I guaranteeit!"
--George Zimmer, CEO and chairman, Men's Wearhouse, Inc.
"Strategy? Got one. Tactics? Check. But there's one more keyelement without which you won't get anywhere: Motivation. Peak willshow you how to create motivated employees, customers, andinvestors, and tells the story of how one spectacular entrepreneurdoes it by treating people right--and how they return thefavor.„
--Chris Anderson, editor-in-chief, Wired magazine andauthor, The Long Tail
“Chip Conley's book is a perfect combination: part personalstory, part business theory, and part how-to instruction. Peakcombines head, heart, and soul for today's aspiring businessleader. Don't just read this book--do it!"
--Alan M. Webber, former editorial director, HarvardBusiness Review and co-founding editor, Fast Company