The Strategy Planning Process von Rudolf Grünig | Analyses, Options, Projects | ISBN 9783662562215

The Strategy Planning Process

Analyses, Options, Projects

von Rudolf Grünig und Richard Kühn, aus dem Deutschen übersetzt von Maude Montani
Mitwirkende
Autor / AutorinRudolf Grünig
Autor / AutorinRichard Kühn
Übersetzt vonMaude Montani
Buchcover The Strategy Planning Process | Rudolf Grünig | EAN 9783662562215 | ISBN 3-662-56221-9 | ISBN 978-3-662-56221-5

The Strategy Planning Process

Analyses, Options, Projects

von Rudolf Grünig und Richard Kühn, aus dem Deutschen übersetzt von Maude Montani
Mitwirkende
Autor / AutorinRudolf Grünig
Autor / AutorinRichard Kühn
Übersetzt vonMaude Montani

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.