Psychology research, social psychology, experimental psychology Researchers and students
The development and application of implicit attitude measures has been one of the
most thriving research areas in psychology over the last few decades. This field is
united by a shared excitement about the discoveries enabled by these measures, be
they related to social attitudes and behavior, clinical disorders, consumer decisions,
or self-representations, among others. These approaches bridge sub-disciplines of
psychology traditionally characterized by little cross-talk. The variety of implicit
measures used is already broad and still growing, given variants and implementations
of these implicit measures in different samples and research approaches. This
compilation brings together contributions that focus either on the comparison of
different implicit measures or on the mechanisms underlying individual ones, to
provide an overview of virtues and weaknesses of different approaches.
most thriving research areas in psychology over the last few decades. This field is
united by a shared excitement about the discoveries enabled by these measures, be
they related to social attitudes and behavior, clinical disorders, consumer decisions,
or self-representations, among others. These approaches bridge sub-disciplines of
psychology traditionally characterized by little cross-talk. The variety of implicit
measures used is already broad and still growing, given variants and implementations
of these implicit measures in different samples and research approaches. This
compilation brings together contributions that focus either on the comparison of
different implicit measures or on the mechanisms underlying individual ones, to
provide an overview of virtues and weaknesses of different approaches.