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Power Brands
Measuring, Making, and Managing Brand Success
von Jesko Perrey, Tjark Freundt und Dennis SpilleckeBrand success can be managed
What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics®-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field:
What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics®-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: