Communication and Persuasion von Richard E. Petty | Central and Peripheral Routes to Attitude Change | ISBN 9783540963448

Communication and Persuasion

Central and Peripheral Routes to Attitude Change

von Richard E. Petty und John T. Cacioppo
Mitwirkende
Autor / AutorinRichard E. Petty
Autor / AutorinJohn T. Cacioppo
Buchcover Communication and Persuasion | Richard E. Petty | EAN 9783540963448 | ISBN 3-540-96344-8 | ISBN 978-3-540-96344-8

Communication and Persuasion

Central and Peripheral Routes to Attitude Change

von Richard E. Petty und John T. Cacioppo
Mitwirkende
Autor / AutorinRichard E. Petty
Autor / AutorinJohn T. Cacioppo
40 figs. XIV,262 pages.