Strategic International Marketing von Hans G. Meissner | ISBN 9783642754791

Strategic International Marketing

von Hans G. Meissner
Buchcover ISBN

Strategic International Marketing

von Hans G. Meissner
International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.

ISBN-Daten

Softcover
178 Seiten
Auflage
Softcover reprint of the original 1st ed. 1990
erschienen am
06.12.2011
Sprache
Englisch
ISBN-10
3-642-75479-1
ISBN-13
978-3-642-75479-1
Maße
23,5 x 15,5 cm, 306 gr
Lieferstatus
Druck nach Bestellung
Preis
130,00 €*

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