Through a Lens of Scarcity von Hanna Luetke Lanfer | Health Communication in a Low-Income Context | ISBN 9783658349134

Through a Lens of Scarcity

Health Communication in a Low-Income Context

von Hanna Luetke Lanfer
Buchcover ISBN

Through a Lens of Scarcity

Health Communication in a Low-Income Context

von Hanna Luetke Lanfer

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 

ISBN-Daten

Softcover
387 Seiten
Auflage
1st ed. 2021
erschienen am
10.09.2021
Sprache
Englisch
ISBN-10
3-658-34913-1
ISBN-13
978-3-658-34913-4
Maße
21 x 14,8 cm, 538 gr
Lieferstatus
Druck nach Bestellung
Preis
94,50 €*

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