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A BRIEF CRITICAL VIEW ON THE AUTOMOTIVE INDUSTRY: WHY DO THE PRODUCERS RESIST?
WHY DO THE PRODUCERS RESIST?
von Beat Shucker und Christine SchastThe international motor show in Frankfurt 2019 was conspicuously marked by ultimate unimaginativeness and glowing dazzle: cars seemed to mimic Christmas trees. Apparently, oversized, light-flooded and of course, gasoline-driven turbo jumbo jets for the road compensated for the carmakers' bleak „vision“ in terms of continuing to cultivate a century of antiquated thinking.