Marketing von Jörn Redler | Principles of Customer-Centric Business Management | ISBN 9783830551300

Marketing

Principles of Customer-Centric Business Management

von Jörn Redler
Buchcover ISBN

Marketing

Principles of Customer-Centric Business Management

von Jörn Redler
Marketing: Principles of Customer-Centric Business Management is a concise text for undergraduate introductory marketing courses. It gives insight into the most important areas of the discipline and brings together theory and practical perspectives.
The contents:
– Marketing as an applied science – Marketing planning – Objectives and strategies in marketing – Buyer behaviour – Market research – Brand, product, sales, pricing, sales promotions and market communications decisions – Marketing programme coordination
This textbook is distinctive for several reasons: it builds on a comprehensive section on customer behaviour and takes up behavioural perspectives for an analysis of contemporary marketing, it emphasizes qualitative methods in all areas of market research, and it connects the chapters with a marketing plan activity that encourages students to progressively develop a marketing plan for a product of their own choosing.

ISBN-Daten

Softcover
296 Seiten
Auflage
1
erschienen am
04.02.2022
Sprache
Englisch
ISBN-10
3-8305-5130-4
ISBN-13
978-3-8305-5130-0
Maße
22,7 x 15,3 cm, 426 gr
Lieferstatus
verfügbar
Preis
52,00 €*

Lokal-Verfügbarkeit

 
ca. 15 km um Ort

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