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The film depicts a Prince, who has the vision to feed the world with organic agriculture and heal damaged nature. Alongside his charismatic farm manager David Wilson, he has been pursuing this goal for 30 years. This unique collaboration portrays how organic agriculture works, and the benefi ts emanating from it. The Prince of Wales felt strongly about the concept of sustainable farming long before the word „sustainability“ was on everyone‘s lips. He realised that other farmers could only be swayed to cultivate their land without poisons and in harmony example turned into an exceptional success and now, farmers from all over the UK travel to visit David Wilson on the Duchy Home Farm, to gather the courage and knowledge they need, to convert to organic themselves. Prince Charles appears in an entirely unusual light, which forces the viewer to throw all prejudices towards him and organic agriculture overboard.