Taming the Search-and-Switch Customer

Praise for Taming the Search-and-Switch Customer
"What an excellent wake-up call! Your company's most valuableasset--your loyal customers--have more tools than ever tocompare you to competitors and switch. Griffin does an excellentjob identifying the risks to customer loyalty in an environment ofimmediate and abundant information, and defines a path to earnloyalty through delivery of enhanced value in the eyes of yourcustomers. A truly important premise to building and maintaining asuccessful business.„?
--Gerald Evans, president, Hanes Brands Supply Chain and AsiaBusiness Development
“In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today'schallenge of changing consumer shopping habits. A must-read for allretailers and wholesalers.„
--Britt Jenkins, chairman of the board, Tandy BrandAccessories, Inc.
“Mandatory reading for anyone who manages customer loyalty. Atruly thought-provoking read!„
--Timothy Keiningham, global chief strategy officer, executivevice president, IPSOS Loyalty
“Every company is in the service business now, whether theyrealize it or not. Jill's book is a great start on how to make yourservice experiences better than they are today.„
--Robert Stephen, founder, The Geek Squad
“In today's Googlized marketplace, Taming the Search-and-SwitchCustomer is a must-read.„
--Ken DeAngelis, general partner, Austin Ventures
“Griffin is pure loyalty genius!"
--Kelly Cook, vice president, Customer Engagement/CRM, WasteManagement