Individual Goal Hierarchies as Antecedents of Market Structures von Marcel Paulssen | ISBN 9783322978134

Individual Goal Hierarchies as Antecedents of Market Structures

von Marcel Paulssen
Buchcover Individual Goal Hierarchies as Antecedents of Market Structures | Marcel Paulssen | EAN 9783322978134 | ISBN 3-322-97813-3 | ISBN 978-3-322-97813-4

Individual Goal Hierarchies as Antecedents of Market Structures

von Marcel Paulssen
Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.