Reihe Forschungsgruppe Konsum und VerhaltenIsabell Koinig × Pharmaceutical Advertising as a Source of Consumer Self-EmpowermentEvidence from Four CountriesIsabell KoinigSpringer Fachmedien Wiesbaden GmbHSoftcover2016 Pharmaceutical Advertising as a Source of Consumer Self-EmpowermentEvidence from Four CountriesIsabell KoinigSpringer Fachmedien Wiesbaden GmbHeBook2016