Reihe Forschungsgruppe Konsum und VerhaltenMartin Walser × Brand StrengthBuilding and Testing Models Based on Experiential InformationMartin WalserDeutscher UniversitätsverlageBook2012 Brand StrengthBuilding and Testing Models Based on Experiential InformationMartin WalserDeutscher UniversitätsverlagSoftcover2004