Reihe Handel und Internationales Marketing Retailing and International MarketingBücher × Technology-Oriented Customer Touchpoints in Context of Services in RetailingA Differentiated Analysis on Social Presence and Privacy CalculusTobias RödingSpringer Fachmedien Wiesbaden GmbHSoftcover2023 Essays on congruence theory in marketingSpecial focus on digital products and webstoresRobér RollinSpringer Fachmedien Wiesbaden GmbHSoftcover2022 International Strategic Management of Brands and Online FirmsEssays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ InternationalizationCarolina SinningSpringer Fachmedien Wiesbaden GmbHSoftcover2022 Online Shopping IntentionsAntecedents and Moderators of Shopping Intention Formation in New Fields of E-CommerceAnne FotaSpringer Fachmedien Wiesbaden GmbHSoftcover2022 Omni-Channel RetailingAn Analysis of Channel Interdependencies, Integration Services and Specific Marketing InstrumentsAmelie WintersSpringer Fachmedien Wiesbaden GmbHSoftcover2021 Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital ChannelsInvestigating the Phenomenon of Anthropomorphism and New Online Consumption FormsKatja WagnerSpringer Fachmedien Wiesbaden GmbHSoftcover2021 Restructuring of Food Retail Markets in Countries of the Global SouthThe Case of Emerging Supermarkets in Dhaka, BangladeshChristine HobelsbergerSpringer Fachmedien Wiesbaden GmbHSoftcover2021 The Pursuit of Food Well-BeingThe Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and MarketingFlorentine FrentzSpringer Fachmedien Wiesbaden GmbHSoftcover2020 Event Marketing in the Context of Higher Education Marketing and Digital Environments Florian NeusSpringer Fachmedien Wiesbaden GmbHSoftcover2020 Congruency, Expectations and Consumer Behavior in Digital Environments Frederic NimmermannSpringer Fachmedien Wiesbaden GmbHSoftcover201934 Treffer 1 2 3 4
