Verlag Kassel University PressGeorge Rossolatos × Semiotics of Popular Culture George RossolatosKassel University PressBuch2015 Brand Equity Planning with Structuralist Rhetorical Semiotics George RossolatosKassel University PressBuch2014 Brand Equity Planning with Structuralist Rhetorical Semiotics George RossolatosKassel University PresseBook201435,00 €