Decision-making

This monograph presents a new generalization of utility theory, fuzzy rationality. It is a group of techniques that can be applied in different stages of decision analysis – problem modeling, measuring preferences and uncertainty, and the analysis of risk attitude. A common feature of all these techniques is the ability to measure the actual opinion of the decision maker. At a later stage, the subjective information is analyzed in order to identify the best alternative according to the real, fuzzy rational decision maker.