Search Engine Optimization

Drive Targeted Traffic to Your Website
A Step-by-Step Guide
As bracing as a shot of espresso, Search Engine Optimization: An Hour a Day offers brisk advice, bite-sized tasks, and straightforward tools to help you significantly increase visibility for your website on all the major search engines.
In this ultimate do-it-yourself guide, SEO consultants and authors Jennifer Grappone and Gradiva Couzin offer many surprisingly simple techniques and insights, including how to:

* Cut through the trendy jargon to find the Eternal Truths of SEO * Understand SEO essentials like choosing the best keywords and optimizing meta tags * Steer clear of common SEO mistakes * Optimize your website for factors search engines care about--and skip the ones they don't * Take the plunge with pay-per-click campaigns, link-building methods, and more * Track and measure results with spreadsheets, customizable reports, and other valuable tools
You'll also find:

* Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies * Pearls of Wisdom, such as „You will never really know exactly how Google works“ * Real-world From the Trenches case studies that illustrate successes to learn from and mistakes to avoid