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![]( "Buchcover ISBN 9780596518868")
„Mit über 600 Seiten kann der Band Einsteigern als solide Basis dienen. Fortgeschrittene und SEO-Profis können mit dem Buch ihr Wissen auffrischen und dank des ausführlichen Index gezielt Fachbegriffe, Methoden und Best Practices zu einzelnen Themen nachschlagen.“ - iX, 8/2010
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
* Comprehend SEO’s many intricacies and complexities
* Explore the underlying theory and inner workings of search engines
* Understand the role of social media, user data, and links
* Discover tools to track results and measure success
* Recognize how changes to your site can confuse search engines
* Learn to build a competent SEO team with defined roles
* Glimpse the future of search and the SEO industry
Visit www. artofseobook. com for late-breaking updates, checklists, worksheets, templates, and guides.
* Comprehend SEO’s many intricacies and complexities
* Explore the underlying theory and inner workings of search engines
* Understand the role of social media, user data, and links
* Discover tools to track results and measure success
* Recognize how changes to your site can confuse search engines
* Learn to build a competent SEO team with defined roles
* Glimpse the future of search and the SEO industry
Visit www. artofseobook. com for late-breaking updates, checklists, worksheets, templates, and guides.