Marketing Kit for Dummies

Packed with tips on planning and sticking to a budget; naming, pricing, packing, and distributing products and services; increasing customer awareness; and boosting sales, this new edition updates a popular and reliable guide to do-it-yourself marketing especially designed for small companies. Readers will find updated information on producing marketing materials for ad campaigns and publicity, as well as sales letters, promotions, and Web sites. For the millions of Americans who own and operate their own small businesses, Marketing Kit For Dummies, Second Edition covers all the basics of great marketing.