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'This is an excellent introduction to the key concepts of business for anyone wanting a basic understanding.' (The Market, May 2011).
Business is big. Actually, it's often small and medium-sized too. But the point is that it matters - a lot.
This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.
It explains the things you really need to know about business, and will tell you:
After reading it, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards or Porter's 5 Ps come up in polite conversation.
This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews.
It explains the things you really need to know about business, and will tell you:
After reading it, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards or Porter's 5 Ps come up in polite conversation.