The Making of European Consumption | Facing the American Challenge | ISBN 9781137374035

The Making of European Consumption

Facing the American Challenge

herausgegeben von P. Lundin und T. Kaiserfeld
Mitwirkende
Herausgegeben vonP. Lundin
Herausgegeben vonT. Kaiserfeld
Buchcover The Making of European Consumption  | EAN 9781137374035 | ISBN 1-137-37403-9 | ISBN 978-1-137-37403-5

The Making of European Consumption

Facing the American Challenge

herausgegeben von P. Lundin und T. Kaiserfeld
Mitwirkende
Herausgegeben vonP. Lundin
Herausgegeben vonT. Kaiserfeld
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.