The Future of the Multinational Enterprise von P. Buckley | ISBN 9781403902993
Buch

The Future of the Multinational Enterprise

von P. Buckley und M. Casson
Mitwirkende
Autor / AutorinP. Buckley
Autor / AutorinM. Casson
Buchcover The Future of the Multinational Enterprise | P. Buckley | EAN 9781403902993 | ISBN 1-4039-0299-2 | ISBN 978-1-4039-0299-3

The Future of the Multinational Enterprise

von P. Buckley und M. Casson
Mitwirkende
Autor / AutorinP. Buckley
Autor / AutorinM. Casson
This seminal book has revolutionised the field of international business.  Presenting the core theory of the multinational enterprise based on the internalisation of imperfect markets and the minimisation of location costs, The Future of Multinational Enterprise has inspired both theoretical and empirical research on the global economy. In addition it has influenced company strategy and economic policy at local, national, regional and international levels.  Its insights into company strategy and global policy remain compelling.