«Essential advice for social scientists fed up with the navel-gazing and esoterica that typifies representation in so much academic research, complete with hard-copy and internet integrations and a proper caution for junior faculty about being too bold in the crusty old corridors of academe – a timely and liberating step toward making social science research available for everyone through innovative links to modern media.» (Ivan Brady, Distinguished Teaching Professor Emeritus, State University of New York; author of fiction, poetry, and dozens of scholarly articles and books, including ‘The Time at Darwin’s Reef: Poetic Explorations in Anthropology and History’)
This book offers students, academics and professional researchers a broad survey of ways to popularize research. Although each chapter discusses unique experiences, each follows a standard format, touching upon common elements: outlining what the research popularized was about, why the decision to popularize it was made, why certain media and genres were employed, what lessons researchers learned in the process, and how audiences responded. Throughout the book, readers are directed to the book’s accompanying website, an excellent resource for highlighting how examples in the book come to life, what they sound like, and what they look like. Written in a clear and accessible style, this volume avoids specialized terminology and instead employs basic language that any student, academic, and professional across the social sciences and humanities will understand.