The Handbook of Crisis Communication | ISBN 9781444361902

The Handbook of Crisis Communication

herausgegeben von W. Timothy Coombs und Sherry J. Holladay
Mitwirkende
Herausgegeben vonW. Timothy Coombs
Herausgegeben vonSherry J. Holladay
Buchcover The Handbook of Crisis Communication  | EAN 9781444361902 | ISBN 1-4443-6190-2 | ISBN 978-1-4443-6190-2
Leseprobe

The Handbook of Crisis Communication

herausgegeben von W. Timothy Coombs und Sherry J. Holladay
Mitwirkende
Herausgegeben vonW. Timothy Coombs
Herausgegeben vonSherry J. Holladay
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. * Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina * Explores the key emerging areas of new technology and global crisis communication * Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication