Discovering the Scientist Within

In this breakthrough first edition, authors Gary Lewandowski, Natalie Ciarocco, and David Strohmetz draw on their extensive classroom experiences to introduce research methodology in a highly effective, thoroughly engaging new way, maximizing students’ familiarity with every step of the process. 
For the first time in a methods text, each design chapter follows a single study from ideation to writing for publication, with students researching an intriguing question emerging from a chapter-long case study. Also for the first time in a methods text, each design chapter models the entire research process, so students get multiple opportunities to experience that process start to finish.
The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.