Connective Selling

The hard sell hardly works on today's skeptical consumer. SPIN selling is out, and a new, more sophisticated selling philosophy is needed: Connective Selling is it. Connective Selling helps sales professionals understand how people buy so they can make the right move at the right time in the sales process. Though designed specifically for big-ticket sales, it's effective in practically every sales situation. Connective Selling introduces and explains this easy, effective sales model, helping salespeople apply it at every good opportunity. Readers will learn to use Connective Selling effectively and dramatically increase their sales numbers. In a tough selling environment with little difference between competing products, how salespeople perform during the selling process makes all the difference. Based on extensive research revealed here for the first time, Connective Selling offers the first comprehensive guide to this simple, effective, and revolutionary selling technique.