Media and Convergence Management | ISBN 9783642361623

Media and Convergence Management

herausgegeben von Sandra Diehl und Matthias Karmasin
Mitwirkende
Herausgegeben vonSandra Diehl
Herausgegeben vonMatthias Karmasin
Buchcover Media and Convergence Management  | EAN 9783642361623 | ISBN 3-642-36162-5 | ISBN 978-3-642-36162-3

Media and Convergence Management

herausgegeben von Sandra Diehl und Matthias Karmasin
Mitwirkende
Herausgegeben vonSandra Diehl
Herausgegeben vonMatthias Karmasin

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.
This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.