Essentials of Strategic Management

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail.

Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland . Advanced, compact, pragmatic, practice-oriented!

• Including extensive exercises and practice-oriented case studies for students
• Including teaching aids for lecturers