Jochen Rädeker, Managing Director Strichpunkt and Spokesman of the Managing Board of the Art Directors Club Germany (ADC) about the book:“With their book “Design Value” Peter Zec and Burkhard Jacob have succeeded in making a groundbreaking contribution to the design industry as well as to the entire producing economy: They consistently communicate that, how and how much good design adds to the value of a company. Designers and their clients are confronted with the big challenge not to regard design as a cost factor but as a condition for success and to make it comprehensible. By stringent arguments and plausible examples the book fills this business-relevant communication gap between creative minds and data enthusiasts, between designers and businessmen. It is a must-read for all those who intuitively knew already that design quality is an essential component of business success but who could never prove it. A valuable book in every sense.“