Managing Cuts and New Growth

Change management often means simultaneaously making cuts and promoting new growth. „Un: balanced Transformation“ provides managers and consultants with the essential models and instruments for:

- effectively steering change concepts with contradictory targets and dynamics - implementing cuts decisively, but with sincerity - encouraging new growth and innovation - utilizing the opportunities and navigating the challenges of typical change phases - doing the power of figures and the logics of feelings justice.
Case studies from different companies give insight into change management practice. Concrete designs and tested interventions provide managers with ideas on how to steer change projects effectively through each of their phases.