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The Customer Experience Navigator - 2 Edition
A guidebook to valuable interactions by collecting, connecting, and correcting the dots
von Marcus Prof. Dr. Schögel und Dennis Prof. Dr. HerhausenKurzbeschreibung
The Customer Experience Navigator takes you where the magichappens! This may be far outside of your (corporate or individual)
comfort zone. Yet, we will help you digest the key steps for be-
coming customer-centric in a doable manner. Our approach will
assist you in tackling the challenges step by step. We want to help you to
ask the right questions. And be aware: The answers need to be
more specific than you think!