From Products to Services: Design of Innovative Service Offers

Ensuring long-term corporate success presents new challenges
for both small and medium-sized enterprises (SME) and large international
groups: global markets, the spread of digitalisation and
increasing economic liberalisation have created a huge amount
of consumers with increasing purchasing power. In a globalized
economy a vast amount of providers compete for these consumers.
For companies, it is increasingly important not to merely retain
market share but also to create growth in new markets and
thus ensure their long-term survival against the competition. In
addition to great flexibility and increased efficiency, this above all
requires the company to boost their differentiation.