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Buchcover - Public Enemy No. 1 - Innovation - ISBN 978-3-96856-120-2
Backcover - Public Enemy No. 1 - Innovation - ISBN 978-3-96856-120-2
A must-read for doers, dreamers, founders, and anyone who wants to understand why innovation has become the most dangerous threat to the establishment.
Public Enemy No. 1 - Innovation
von Sebastian HeinzInnovation secures our future - yet it is systematically obstructed.
Why do so many promising ideas fail - not because the market rejects them, but because of power games, greed, and ignorance? Why are ground-breaking technologies and ideas sidelined, diminished, or actively opposed? And what does it really take to bring an innovation to life?
»Public Enemy No. 1 - Innovation« is a raw, revealing journey through the political, financial, and human minefield that surrounds real-world innovation - drawn from 12 years' experience inside the shark tank of the energy transition industry.
Whith unflinching, honesty, sharp storytelling, and real operational insight, this book explores the patterns, fallacies, roadblocks, and strategies that separate success from failure. There's no masterplan - but there is a playbook.
A must-read for doers, dreamers, founders, and anyone who wants to understand why innovation has become the most dangerous threat to the establishment.
Why do so many promising ideas fail - not because the market rejects them, but because of power games, greed, and ignorance? Why are ground-breaking technologies and ideas sidelined, diminished, or actively opposed? And what does it really take to bring an innovation to life?
»Public Enemy No. 1 - Innovation« is a raw, revealing journey through the political, financial, and human minefield that surrounds real-world innovation - drawn from 12 years' experience inside the shark tank of the energy transition industry.
Whith unflinching, honesty, sharp storytelling, and real operational insight, this book explores the patterns, fallacies, roadblocks, and strategies that separate success from failure. There's no masterplan - but there is a playbook.
A must-read for doers, dreamers, founders, and anyone who wants to understand why innovation has become the most dangerous threat to the establishment.