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Buchcover - The Connected Store - ISBN 978-3-9817545-2-0
Backcover - The Connected Store - ISBN 978-3-9817545-2-0
Autorenbild - The Connected Store - ISBN 978-3-9817545-2-0
Fachhandel, Entscheider in größeren Handelsunternehmen
“Worth reading! Once you have read the book, you can immediately start
shaping the future of cross-channel retailing yourself.”
Christoph Vilanek – CEO freenet AG
“Everyone should read this book ... written to appeal to practitioners.”
Peter Walz – Director Consumer Retail and
Service Partner Sales at Vodafone
“Your strategic advisor if you managed a chain of stores.”
Dr. Jörg Ehmer – CEO Apollo Optik
The Connected Store
How traditional brick-and-mortar retail can win the clash of channels
von Dominik BrokelmannConsumer behaviour is rapidly changing and we are doing more
and more of our purchasing online. Amazon & Co. are have a devastating
effect on traditional “bricks-and-mortar” retail. It is small
and medium retailers as well as buying cooperatives, and their
respective landlords, who are raising the alarm. The book “The
Connected Store” demonstrates why consumers have started
combining online and of ine channels a long time ago, and how
“bricks-and-mortar” retail needs to adapt in order to stay relevant.
The author debunks the myth that only the large “pure play” online
retailers can successfully offer e-commerce. Using the retailing of
wireless devices as a case study, Dominik demonstrates how truly
“connected” stores can compete on a local and regional level with
the e-commerce giants, and how consumers will bene t from the
combination of online and of ine retailing.
and more of our purchasing online. Amazon & Co. are have a devastating
effect on traditional “bricks-and-mortar” retail. It is small
and medium retailers as well as buying cooperatives, and their
respective landlords, who are raising the alarm. The book “The
Connected Store” demonstrates why consumers have started
combining online and of ine channels a long time ago, and how
“bricks-and-mortar” retail needs to adapt in order to stay relevant.
The author debunks the myth that only the large “pure play” online
retailers can successfully offer e-commerce. Using the retailing of
wireless devices as a case study, Dominik demonstrates how truly
“connected” stores can compete on a local and regional level with
the e-commerce giants, and how consumers will bene t from the
combination of online and of ine retailing.