THE ROYAL POP-UP ACADEMY

This original volume is an innovative project by the Spanish Royal Academy in Rome: the creation of a pop–up store. While a pop–up store sells different products every week, the Spanish Royal Academy in Rome changes its goods and products with a new group of artists and researchers each year. This year, the Department of Cultural and Scientific Relations of Spain’s Ministry of Foreign Affairs and Cooperation suggested the project of creating the merchandising for this pop–up store in Rome. In response, the students at the institution created their own products to launch and sell in the store, from the “Holy Towel” to temporary love tattoos, in a unique volume that interplays talent with a sense of humour.