Build Your Customer Strategy
A Guide to Creating Profitable Customer Relationships
von James G. Barnes„The customer relationships that a company is able to cultivaterepresent the most important asset that will never appear on itsbalance sheet.“
-From Chapter 1 of Build Your Customer Strategy
Build Your Customer Strategy: A Guide to Creating ProfitableCustomer Relationships spells out how to create profitable andlasting customer relationships. It demystifies creating the greatcustomer experience-something that everyone seems to be talkingabout these days-by showing you how to approach „experience“ inways your competitors haven't even thought of.
Praise for Build Your Customer Strategy: A Guide to CreatingProfitable Customer Relationships
„Jim Barnes has written a down-to-earth, highly readable book thattakes you through real examples with concrete ideas you can usetoday. Fact is, customers are the only source of revenue, and Jimwill help your company build the strategy to grow the value of eachcustomer to your firm, by making sure your firm becomes morevaluable to each customer.“
-Don Peppers and Martha Rogers, PhD coauthors, The One to OneFuture and Return on Customer
"Jim Barnes is in a class by himself as a guru who trulyunderstands customer relationships from the customer's point ofview. Read Build Your Customer Strategy when you're ready to movepast slogans and technology-based CRM projects to create realcustomer equity and long-term profitability.„
-Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru. com
“Build Your Customer Strategy is the book for leaders committed tocreating genuine connections with clients. Jim goes beyondconventional thinking to help businesses understand, create, andimplement a strategy that will result in the type of long-termloyal customers everyone wants-the ones who bring their family andfriends.„
-Anne Lockie, Executive Vice President, Sales Canadian Personal andBusiness Clients, RBC Royal Bank
“Excellent reading. Jim Barnes brings a refreshing perspective tocustomer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and veryeducational."
-Stephen Foster, Senior Vice President, Operations Starwood Hotels& Resorts Worldwide, Inc.
-From Chapter 1 of Build Your Customer Strategy
Build Your Customer Strategy: A Guide to Creating ProfitableCustomer Relationships spells out how to create profitable andlasting customer relationships. It demystifies creating the greatcustomer experience-something that everyone seems to be talkingabout these days-by showing you how to approach „experience“ inways your competitors haven't even thought of.
Praise for Build Your Customer Strategy: A Guide to CreatingProfitable Customer Relationships
„Jim Barnes has written a down-to-earth, highly readable book thattakes you through real examples with concrete ideas you can usetoday. Fact is, customers are the only source of revenue, and Jimwill help your company build the strategy to grow the value of eachcustomer to your firm, by making sure your firm becomes morevaluable to each customer.“
-Don Peppers and Martha Rogers, PhD coauthors, The One to OneFuture and Return on Customer
"Jim Barnes is in a class by himself as a guru who trulyunderstands customer relationships from the customer's point ofview. Read Build Your Customer Strategy when you're ready to movepast slogans and technology-based CRM projects to create realcustomer equity and long-term profitability.„
-Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru. com
“Build Your Customer Strategy is the book for leaders committed tocreating genuine connections with clients. Jim goes beyondconventional thinking to help businesses understand, create, andimplement a strategy that will result in the type of long-termloyal customers everyone wants-the ones who bring their family andfriends.„
-Anne Lockie, Executive Vice President, Sales Canadian Personal andBusiness Clients, RBC Royal Bank
“Excellent reading. Jim Barnes brings a refreshing perspective tocustomer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and veryeducational."
-Stephen Foster, Senior Vice President, Operations Starwood Hotels& Resorts Worldwide, Inc.
