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![]( "Buchcover ISBN 9780470165188")
„I would say that this book is quite inspiring, giving manypractical ideas for survey research, especially for designingbetter questionnaires.“ (International Statistical Review, August 2008)„I would say that this book is quite inspiring, giving manypractical ideas for survey research, especially for designingbetter questionnaires.“ (International Statistical ReviewAug 2008)
Design, Evaluation, and Analysis of Questionnaires for Survey Research
von Willem E. Saris und Irmtraud N. GallhoferFeatures the essential methodologies and statistical tools fordeveloping reliable and valid survey questionnaires
Modern survey design requires the consideration of manyvariables that will ultimately impact the quality of the collecteddata. Design, Evaluation, and Analysis of Questionnaires for SurveyResearch outlines the important decisions that researchers need tomake throughout the survey design process and provides thestatistical knowledge and innovative tools that are essential whenapproaching these choices. Over fifteen years of survey designresearch has been referenced in order to conduct a meta-analysisthat not only unveils the relationship between individual questioncharacteristics and overall questionnaire quality, but also assiststhe reader in constructing a questionnaire of the highest relevanceand accuracy.
Among the book's most outstanding features is its introductionof Survey Quality Prediction (SQP), a computer program thatpredicts the validity and accuracy of questionnaires based onfindings from the meta-analysis. Co-developed by the authors, thisone-of-a-kind software is available via the book's related Web siteand provides a valuable resource that allows researchers toestimate a questionnaire's level of quality before itsdistribution.
In addition to carefully outlining the criteria for high qualitysurvey questions, this book also:
Design, Evaluation, and Analysis of Questionnaires for SurveyResearch succeeds in illustrating how questionnaire designinfluences the overall quality of empirical research. With anemphasis on a deliberate and scientific approach to developingquestionnaires, this book is an excellent text for upper-levelundergraduate or beginning graduate-level survey research coursesin business and the social sciences, and it also serves as aself-contained reference for survey researchers in any field.
Modern survey design requires the consideration of manyvariables that will ultimately impact the quality of the collecteddata. Design, Evaluation, and Analysis of Questionnaires for SurveyResearch outlines the important decisions that researchers need tomake throughout the survey design process and provides thestatistical knowledge and innovative tools that are essential whenapproaching these choices. Over fifteen years of survey designresearch has been referenced in order to conduct a meta-analysisthat not only unveils the relationship between individual questioncharacteristics and overall questionnaire quality, but also assiststhe reader in constructing a questionnaire of the highest relevanceand accuracy.
Among the book's most outstanding features is its introductionof Survey Quality Prediction (SQP), a computer program thatpredicts the validity and accuracy of questionnaires based onfindings from the meta-analysis. Co-developed by the authors, thisone-of-a-kind software is available via the book's related Web siteand provides a valuable resource that allows researchers toestimate a questionnaire's level of quality before itsdistribution.
In addition to carefully outlining the criteria for high qualitysurvey questions, this book also:
Design, Evaluation, and Analysis of Questionnaires for SurveyResearch succeeds in illustrating how questionnaire designinfluences the overall quality of empirical research. With anemphasis on a deliberate and scientific approach to developingquestionnaires, this book is an excellent text for upper-levelundergraduate or beginning graduate-level survey research coursesin business and the social sciences, and it also serves as aself-contained reference for survey researchers in any field.