AdWords For Dummies

* AdWords lets every business-from eBay PowerSellers to Fortune500 companies-create targeted, cost-efficient advertising campaignson the Web, and accounts for the bulk of Google's $6 billion inannual revenues * This all-new guide helps advertisers get a handle on AdWordscomplexities and nuances, adopt AdWords best practices, and turnclicks into ka-ching! * Topics covered include conducting quick and cheap marketresearch, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximumdaily spend, improving the Web page that an ad points to, testingstrategies, tracking results, and using Web analytics tools * Includes an exclusive offer from Google-AdWords creditsequivalent to the price of the book-plus a companion Web site withup-to-the-minute AdWords tips and tricks, narrated videowalkthroughs, and free trials of the author's software