Voted a Smart Book for 2008 by Fast Company
"Razeghi's self-help text is designed to assist the everydaygenius in finding those 'ah-ha' ideas like those Albert Einsteinand Thomas Edison came across in the past. Razeghi presents histhoughts in a straightforward, user-friendly manner.„--Publishers Weekly, February 25, 2008“This book provides a very clear insight into the way peoplehave new ideas and suggests practical steps that can be used. Theapproach is different from the formal tools of lateral thinking butequally valid.„
--Dr. Edward de Bono, Originator of Lateral Thinking,
Founder of the World Academy for NewThinking¯TM and author of 67 books
“The Riddle is a remarkable gift cleverly wrapped in a„must read“ book. Razeghi thoughtfully awakens andemerges us in that „eyes wide open, believing is seeing, blissfully ignorant“ state of childhood so desperately neededin our world today. As „innovation“ and„creativity“ emerge from their awkward adolescence, TheRiddle is not just a right of passage surprise party for your brainbut a compelling travel guide for your eager neurons and creativejuices.„
--Thomas Stat, Relationship Designer, Innovation Alchemist
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“Every innovator in the world looks constantly for theEureka moment. The Riddle is a must read book for every problemsolver to understand the creative process and to learn how toprovoke Eureka moments continuously.„
--Salvador Alva, President
PepsiCo Foods & Beverages Latin America
“Professor Razeghi has revealed that creativity is not anart, but a science and skill that anyone can learn. Hisnumerous examples and fascinating anecdotes make this book amust-read for anyone, whether you are a CEO or a stock boy, physicist or phys-ed teacher, who wants to problem-solve moreeffectively."
--Jonathan Greenblatt, Founder
Ethos Water and former Vice President of Starbuck's CoffeeCompany
„Enlightening! As an entrepreneur, The Riddle gave me aframework to make successful innovation a repeatableprocess.“
--Chuck Templeton, Founder
OpenTable, Inc.
"Andrew Razeghi's Riddle is an easy to understand, step-by-step guide to improving your creativity. l learned how toapproach a problem, how to look for solutions and most importantlyhow to inspire my very own „Eureka“ moments. The bookis rich in examples and the best thing of all: it is great fun toread."
--Urs Eberhard, Executive Vice President
Switzerland Tourism
Science has shown that it's possible to create conditions underwhich the mind is more prepared to have insights, or „a-ha! moments.“ In this fascinating book, Andrew Razeghi examines theprecursors to creative insight and offers clear-cut methods formaking „Eureka moments“ routine practice rather than luckyaccidents. Combining the latest scientific research, interviewswith current innovators, and studies of history's mostcreative minds, he dissects the creative process and presents apractical approach for inspiring innovation.
