„From Assets to Profits is the latest offering from thefertile and enthusiastic brain of Bruce Berman... Bruce--who hasboth edited and contributed to this volume--need littleintroduction or explanation in his field of expertise.“(Ipfinance. blogspot, February 9th, 2009)
"... the book provides a detailed look at how IP assets workand what professionals need to know about them to succeed intoday's competitive business environment.„ (ipreview. com,2008)
“This book looks at how intellectual property assets work, whatprofessionals need to know about them-and how recent developmentsare forcing businesses to re-examine their approach to innovationand performance." (Inventique, December 2008)
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
