„Type Rules! is a comprehensive source of information about the technicalities and art of typography. Strizver really knows her “type„ and her expertise is clear as she ranges across topics from the history of typography and its nomenclature to recent developments in proprietary and computer generated typefaces. She has written this book for practitioners, positioning it as “the designer's guide to professional typography.„ She explains “what to do„ with type and “how to do type". She unashamedly focus on MAC computers because that's what she uses, and that's what the design community mostly uses. It's a book with design in mind, not just because that's it's target market, but because its presented in a smart layout, with oodles of example of practical workman-like type, as well as type of the more artistic, original and intriguing variety." (webwombat, 8/6/10)
From principle to practice, get it all in the revised edition ofthe comprehensive introduction to typography.
Type Rules: The Designer's Guide to Professional Typography,3rd Edition is an up-to-date, thorough introduction to theprinciples and practices of typography. From the fundamentals tocutting-edge applications, this edition has everything today'sserious designer needs to use type effectively. Dozens of exercisesreinforce authoritative coverage on such topics as how to selectthe appropriate type for the job, how to set type like a pro, howto avoid common mistakes, and how to design a typeface, as well ashow to fully harness the power of major design packages such asInDesign? and QuarkXPress? -- with new coverage of their latestversions.
This edition includes:
"I've purchased and read just about every book on typographywritten over the last twenty-five years. Ilene Strizver's TypeRules is one of the best. It's a book that will prove its valuetime and again.„ -- Allan Haley, Director of Words and Letters, Monotype Imaging
“Type Rules is a must-have book for students andprofessionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
Type Rules: The Designer's Guide to Professional Typography,3rd Edition is an up-to-date, thorough introduction to theprinciples and practices of typography. From the fundamentals tocutting-edge applications, this edition has everything today'sserious designer needs to use type effectively. Dozens of exercisesreinforce authoritative coverage on such topics as how to selectthe appropriate type for the job, how to set type like a pro, howto avoid common mistakes, and how to design a typeface, as well ashow to fully harness the power of major design packages such asInDesign? and QuarkXPress? -- with new coverage of their latestversions.
This edition includes:
"I've purchased and read just about every book on typographywritten over the last twenty-five years. Ilene Strizver's TypeRules is one of the best. It's a book that will prove its valuetime and again.„ -- Allan Haley, Director of Words and Letters, Monotype Imaging
“Type Rules is a must-have book for students andprofessionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts