Information-Driven Business

Information doesn't just provide a window on the business, increasingly it is the business. The global economy is moving fromproducts to services which are described almost entirelyelectronically. Even those businesses that are traditionallyassociated with making things are less concerned with managing themanufacturing process (which is largely outsourced) than they arewith maintaining their intellectual property.
Information-Driven Business helps you to understand thischange and find the value in your data. Hillard explains techniquesthat organizations can use and how businesses can apply themimmediately. For example, simple changes to the way data isdescribed will let staff support their customers much more quickly; and two simple measures let executives know whether they will beable to use the content of a database before it is even built. Thisbook provides the foundation on which analytical and data richorganizations can be created.
Innovative and revealing, this book provides a robustdescription of Information Management theory and how you canpragmatically apply it to real business problems, with almostinstant benefits. Information-Driven Businesscomprehensively tackles the challenge of managing information, starting with why information has become important and how it isencoded, through to how to measure its use.