This is an important book written with the authority and experienceof many years of high-level management, at the cutting edge ofCorporate Social Responsibility (CSR) in Indonesia and beyond. Thecase studies are excellent and mix examples from emerging anddeveloped markets with insight and understanding. Above all theyshow cause for optimism amidst the challenges faced by localcompanies and MNEs in developing countries.
-- Geoffrey Williams, FRSA, FMIM
CEO, OWW Consulting
CSR Strategies is useful reading for decision makers within thepublic and private sector organizations. The book offers practicalinsights for business people as well as academics because theperspectives shared are the work of a seasoned practitioner who hasbeen very successful in implementing the right CSR principles
-- Mas Achmad Daniri
Chairman, National Committee on Governance and
Chairman, Mirror Committee on Social Responsibility, ISO 26000, Indonesia
Impactful and sustainable CSR initiatives can only be obtained ifcorporations can translate their CSR concepts into corporatehabits. CSR Strategies serves as an important, practical referencefor corporations desiring to do so.
-- Risa Bhinekawati
Chairperson and Executive Director, Danamon PeduliFoundation
In the 70s, Sri Urip led the way in putting CSR into practice inIndonesia before the term was even used. She is now again leadingin establishing a firm theoretical foundation for the relevance ofCSR in today's business.
-- Elmar Bouma
Director, Indonesian Netherlands Association
CSR Strategies stands out among the crowd particularly because itwas written based on the real-life experiences of the author-formerCEO of Unilever Indonesia, who had developed a number of Unilever'sbrands into undisputable market leaders.
-- Chrysanti Hasibuan-Sedyono
Vice Chair, Board of Management, Indonesian Business Links
Unilever Indonesia's first female CEO demonstrates how perfectunderstanding of a developing market and tailored production, distribution, and marketing, applied with CSR principles, combineinto a money-making exercise with only winners at the end. Employment and wealth created from this exercise will helpimprove wealth distribution and close the poverty gap. Fact- andcase-based experiences condensed in this book are a must-read forthose involved in legislative CSR procedures.
-- Rio Praaning Prawira Adiningrat
Managing Partner, PA Group
CSR Strategies
Corporate Social Responsibility for a Competitive Edge in Emerging Markets
von Sri UripTo ensure sustainable growth opportunities, companies shouldpursue the three key dimensional values of creation:
* Profit
* People
* Planet
Well defined and strategic CSR activities will ensure an optimumbalance between social, environmental, and economic factors forsustainable profits. Hence, CSR has to be embedded within thebusiness strategy to provide a competitive edge in the areas ofbrand equity, corporate reputation, employee retention, andenvironmental conservation.
Although the principles of CSR are essentially the sameglobally, each location still calls for different emphasis in theimplementation process. Successful application of CSR principles isdirectly influenced by the business understanding of its businessstrategy in proportion to the needs of the local community.
As someone who has implemented all the above activitiessuccessfully, author Sri Urip is well placed to discuss effectiveCSR strategies to 21st century companies.
