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![]( "Buchcover ISBN 9780470859230")
„... this book aims at a paradigm change in management and namesgood reasons and arguments for it...“ (Controller Magazin, May2002)
„... a comprehensive collection of material and a rich sourcefor ideas around the topic of intangible assets management...“(is-report, September 2002)
„... Daums suggestion... which unites the best conceptsavailable in the market is brilliant and typical for times...“(Accounting, August 2002)
Intangible Assets and Value Creation
von Juergen H. DaumWith the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
