Forces for Good

An innovative guide to how great nonprofits achieve extraordinarysocial impact. What makes great nonprofits great? AuthorsCrutchfield and McLeod Grant searched for the answer over severalyears, employing a rigorous research methodology which derived frombooks on for-profits like Built to Last. They studied 12nonprofits that have achieved extraordinary levels ofimpact--from Habitat for Humanity to the HeritageFoundation--and distilled six counterintuitive practices thatthese organizations use to change the world. This book has lessonsfor all readers interested in creating significant social change, including nonprofit managers, donors and volunteers. Leslie R. Crutchfield (Washington, D. C.) is a managing directorof Ashoka and research grantee of the Aspen Institute. HeatherMcLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisorto Duke University's Center for the Advancement of SocialEntrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between1993-2000.