"Keith Herrmann's book should be required reading for managers atall levels.„--Frederick Smith Chairman and CEO, FedEx Corporation
“Keith Herrmann has provided business executives with anindispensable guide for exhibiting data with clarity andeffectiveness to ensure successful business presentations.„--Burton Malkiel Professor, Princeton University Author of A RandomWalk Down Wall Street
“My passion has always been to make large quantities ofinvestment data accessible to everyone. Keith Herrmann's new bookprovides 101 ways to better communicate business information. It'sfun and easy to read.„--Roger G. Ibbotson Professor, Yale School ofManagement Chairman, Ibbotson Associates
“Mr. Herrmann has done it again: taken a seemingly simple task, preparing (and, of course, delivering) charts and graphs, andturned it into a learned if entertaining treatise-as usual, with adeft touch and an intimate knowledge of how thirsting for knowledgeCEOs and other corporate executives are. He has turned a simplesubject into a minor masterpiece. All you never knew you needed toknow concerning charts and graphs and their preparation.„ --SidCato President of Cato Communications Publisher of Newsletter onAnnual Reports
“Mr. Herrmann addresses an increasingly important communicationarea with clarity and breadth.„--Gary DiCamillo Chairman and CEO, Polaroid Corporation
“Herrmann's book is like a Swiss army knife; with it, you willbe prepared for just about any contingency.„ --Mark Baric Presidentand CEO, Virtus Corporation
“All too often great analysis is lost in a fog of spreadsheets. The ability to present sound analysis with clarity and insightdistinguishes great analysts from good number crunchers. KeithHerrmann's ideas provide invaluable wisdom on the practicalrealities of combining insight and communication to enhancedecision making.„--David A. J. Axson Managing Director AnswerthinkConsulting Group
“This book is an excellent guide and reference book for usingtools which will enable your company's managers to deal with andunderstand the high volume of data presented to them. They willlearn how to weed out irrelevant data and turn it into moremeaningful information.„--J. Thomas Barranger CorporateHeadquarters Manager Financial Systems & Budget Lockheed MartinCorporation
“Herrmann's book is an essential handbook for businessexecutives who are seeking a clearer understanding of the natureand performance of their business. The reader is presented with acompendium of 101 charts and graphs, which visually characterizebusiness operations and strategy. Herrmann gives meaning andstructure to many of the charts and graphs that most of us haveused over the years."-- Bill Raddi Chief Technology OfficerPowerware Electronics

Visualizing Your Business

Let Graphics Tell the Story

von Keith R. Herrmann

Provides the tools effective management needs to present soundanalysis with clarity and insight This invaluable guide provides managers, business owners, andconsultants with the necessary tools to manage information, setgoals, measure progress, and make fast decisions by quicklyevaluating financial information and communicating it to theircompanies. Packed with real-world examples and dozens ofillustrations from both the „do“ and "don't" categories ofinformation design, this book shows managers how to make memorablepresentations that demystify complex issues and artfully integrateboth financial and nonfinancial information. This book takesmanagers step-by-step through the process of creating visuallyeffective exhibits that will enhance presentations and improve theunderstanding of key financial information necessary for managementdecisions. Plus, a CD-ROM is included with twenty-five key examplesof graphical displays prepared in PowerPoint and Excel. Keith R. Herrmann is a Controller with BlueStar Systems Group. Hehas held key strategic planning and financial positions with Black& Decker, Exide Electronics Group, Invensys Plc, and MidwayAirlines.