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"... offers a candid examination of Enron's evolution, its culture, its rise and its downfall ... a clear and enjoyable read.„ (City to Cities, July 2004)“. . . Fox fills the void left by Lay and other Enron top dogs inswift, building-block fashion, producing a ground-up view of whythe „Crooked E“ colossus rose and fell. A sober and clear-eyedbook, it's the more restrained of the two [compared to PipeDreams]. But it's not too restrained to pass up the chance toget in some good snarkfests over Enron's outsized egos andswagger? or remind us that its swagger is what most investorsbought. . . . . Fox places the unspooling of Enron in itsmarket-history context, and his book has gravitas . . . .„? Barron? s
“. . . Fox is a business writer based in New York who digs intohow Andrew S. Fastow, Enron's former chief financial officer, setup special purpose entities that ultimately helped cause thecompany's downfall. Of the three books [including PipeDreams and Anatomy of Greed], this one offers the mostdetailed explanation of Enron as a business.„ ? New YorkTimes
“Enron: The Rise and Fall is the latest and perhaps mostimpressive of the recent crop of books about the collapsed energygiant . . . [Fox? s] candid, in-depth examination of Enron? sremarkable evolution, corporate culture and ultimate downfall is initself remarkable for being both scrupulously detailed whileremaining a clear and enjoyable read, even when dealing with theByzantine complexities of the company? s financial engineering.„? ERisk. com “Book of the Month" review
"I'd say you were a carnival barker, except that wouldn't be fairtocarnival barkers. A carnie will at least tell you up front thathe's running a shell game. You, Mr. Lay, were running whatpurported to be the seventh largest corporation inAmerica."-Senator Peter Fitzgerald (R-IL) to Enron CEO Kenneth Lay, Senate Commerce Science & Transportation's Subcommittee, Hearing on Enron, 2/12/02
The speed of Enron's rise and fall is truly astonishing and perhapsthe single most important story of corporate failure in thetwenty-first century. In Enron investigative journalist Loren Foxpromises readers nothing short of the most compelling andinsightful investigation into Enron's meteoric ascent-regarded byWall Street and the media as the epitome of innovation-and itsspectacular fall from grace. In a lively and authoritative manner, Fox discusses how the biggest corporate bankruptcy in Americanbusiness history happened, why for so long no one (except for anenlightened few) saw it coming, and what its impact will be onfinancial markets, the U. S. economy, U. S. energy policy, and thepublic for years to come. With access to many company insiders, Fox's intriguing account of this corporate debacle also provides anoverview of the corporate culture and business model that led toEnron's high-flying success and disastrous failure. The story ofEnron is one that will reverberate in global financial and energymarkets as well as in criminal and civil courts for years to come. Rife with all the elements of a classic thriller-scandal, dishonestaccounting, personal greed, questionable campaign contributions, suicide-Enron captures the essence of a company that went too fartoo fast.
