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![]( "Buchcover ISBN 9780471444916")
Live your entrepreneurial dream with no-or little-money down
Where there's a will, there's a way. Even if you don't havestart-up money in the bank, you can get your new business on itsfeet with ingenuity and knowledge. Starting on a Shoestring is thekey to your success. Now in its Fourth Edition, this perennialbestseller has helped thousands of people live out their dreams; itprovides the knowledge and the confidence you need to get yourbusiness off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you planyour strategy, and get you started. In the new Fourth Edition, anall-new chapter covers everything you need to know about theInternet, from creating an online presence for your business tounderstanding all the tech jargon.
And there's more:
* Make sure your business idea is right for you-before you take therisk
* Find sources of capital and approach them confidently
* Six common myths: avoid the traps and misconceptions of startingup
* Should you take on a partner?
* Setting up: bargains on equipment, dealing with suppliers, theadvantages of leasing, value of consignments
* Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply
* Examples of businesses like yours that maximized their success onthe Internet
Now better than ever, Starting on a Shoestring gives you a wealthof vital information you'll find in no other book-it's your firststep to entrepreneurial success.
Where there's a will, there's a way. Even if you don't havestart-up money in the bank, you can get your new business on itsfeet with ingenuity and knowledge. Starting on a Shoestring is thekey to your success. Now in its Fourth Edition, this perennialbestseller has helped thousands of people live out their dreams; itprovides the knowledge and the confidence you need to get yourbusiness off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you planyour strategy, and get you started. In the new Fourth Edition, anall-new chapter covers everything you need to know about theInternet, from creating an online presence for your business tounderstanding all the tech jargon.
And there's more:
* Make sure your business idea is right for you-before you take therisk
* Find sources of capital and approach them confidently
* Six common myths: avoid the traps and misconceptions of startingup
* Should you take on a partner?
* Setting up: bargains on equipment, dealing with suppliers, theadvantages of leasing, value of consignments
* Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply
* Examples of businesses like yours that maximized their success onthe Internet
Now better than ever, Starting on a Shoestring gives you a wealthof vital information you'll find in no other book-it's your firststep to entrepreneurial success.
